

Most technophiles already know that the Mac is growing at a much, much faster rate over all than the PC industry as a whole, but way down under, the Mac is way, way up!
According to research done by Gartner, the Mac is growing by an astounding six times the rate of the PC in Australia. At that rate, the Mac is growing twice as fast as it is in the U.S., were it is growing rapidly at a little over three times that of the PC.
Apple's second quarter Mac sales were up an amazing 52%, giving the Mac an Australian market share of 5.3 % as compared to only 3.8% from the same period as a year ago! IDC, however, gives the Mac an even larger share at 6.2%.
The Courier Mail says that at the present rate of growth the Mac is on course to capture double digit share of the Australian computer market. They also go on to highlight the four main factors that is propelling the Mac to new heights in Australia and away from traditional PC's.
They state:
"* The iPod "halo effect", in which iPod buyers seek out other Apple products.
* Apple's move to Intel processors, which has levelled the playing field and allowed switchers to run Windows.
* Increased visibility of Apple products in Apple's retail stores and chain stores.
* Widespread dissatisfaction with Windows security, stability and usability."
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According to research done by Gartner, the Mac is growing by an astounding six times the rate of the PC in Australia. At that rate, the Mac is growing twice as fast as it is in the U.S., were it is growing rapidly at a little over three times that of the PC.
Apple's second quarter Mac sales were up an amazing 52%, giving the Mac an Australian market share of 5.3 % as compared to only 3.8% from the same period as a year ago! IDC, however, gives the Mac an even larger share at 6.2%.
The Courier Mail says that at the present rate of growth the Mac is on course to capture double digit share of the Australian computer market. They also go on to highlight the four main factors that is propelling the Mac to new heights in Australia and away from traditional PC's.
They state:
"* The iPod "halo effect", in which iPod buyers seek out other Apple products.
* Apple's move to Intel processors, which has levelled the playing field and allowed switchers to run Windows.
* Increased visibility of Apple products in Apple's retail stores and chain stores.
* Widespread dissatisfaction with Windows security, stability and usability."
Discuss
Extinguish
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