For Microsoft, the world's biggest and richest software company, trying to look cool is going to cost them a cool $300,000,000.00! You see, big, old Microsoft has this tiny little problem.... the BIG Apple! Apple Inc., that is! Yes, it's certainly true that Apple may be small in comparison to Microsoft on the desktop, but it's really, really Big in the Cool department and that cool factor is making Microsoft look more like a fool than anything cool!

So what to do?

Well, in desperation, and after failing to successfully take on Apple's iPod with it's Zune, and being made the fool of the industry, in part to Apple's 'Get-A-Mac' ad campaign, the giant of Redmond will launched one of it's biggest advertising campaigns ever this Sept 4th. This big ad campaign will feature none other than one of the biggest comedians of all time, Jerry Seinfeld, who's part in the big ad will pad his bank account with a really big pay-cheque - $10.000.000.00! Not a bad day's work, if you ask me.

This big new campaign will be based on some variation of the slogan "Windows, Not Walls" and will not only feature one of the world's biggest comedians, but also one of the world's biggest businessmen, Microsoft's very own Bill Gates. Both Jerry and Uncle Bill's big performance is part of an attempt to turn around the negative image of one of the world's biggest marketing flops - Vista.
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