We have heard the rumors again and again and from various sources, in the past, that iTunes was about to launch an all-you-can-eat subscription service. Well, I guess the cat came back, because the iTune subscription rumors have resurfaced yet again.
Sources such as Endgadget are now talking about Apple's ubiquitous iTune service adding an all-you-can-eat subscription service by as early as years end. Some are even saying that such an iTune service would come with the unheard of price of only $129 per-year, which would seriously undercut it's rivals such as Napster and others that typically charge around $180 annually.
Steve Jobs has repeatedly said that consumers prefer to "own their music", a fact that can be easily demonstrated and seen from the lack luster sales of the present subscription based service providers. So, at first glance, it really doesn't seem to make much sense that Apple would, all of a sudden, make a complete 180 degree turn by offering an iTunes subscription option in light of the competitor's low subscription rates, now would it?
Of course, these rumors are just that - rumors! They should be taken, like all rumors, with a grain of salt. Still, like many, I'm intrigued by the idea of a possible iTune subscription service, but could there really be any benefits to such a service?
I think so
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